Proud Real Estate has partnered with BNH Hospital and Health Plaza Co., Ltd., the developer of the "BeDee" digital comprehensive healthcare application, to enhance medical and health care services, creating a better quality of life for residents through health-oriented residential design and services for longevity under the concept of "More Than Just Living."

Mr. Phumiphat Sinacharoen, CEO of Proud Real Estate Public Company Limited, a luxury real estate developer, revealed that the company has signed a business cooperation agreement with BNH Medical Center Co., Ltd. or BNH Hospital and Health Plaza Co., Ltd., the developer of the BeDee Application, to elevate the hybrid healthcare experience for residents, providing peace of mind with internationally recognized medical standards. With over 124 years of experience in caring for both Thai and international families, BNH Hospital combines convenience with virtual hospital services through the BeDee Application, focusing on health and a positive living experience for residents in all Proud Real Estate projects.

The objective of this collaboration is to promote and develop service systems that align with sustainable health enhancement through expert-designed services from both residential development and healthcare sectors, creating safety standards and a good living environment. Additionally, VVIP privileges offer a unique and superior health care experience from BNH Hospital's comprehensive healthcare experts, connecting health care to BDMS network hospitals through the BeDee Application, the first digital comprehensive healthcare system in the country, developed and operated by BDMS, the largest hospital network in Thailand.

Mr. Phumiphat continued that this business collaboration among the three companies aims to comprehensively meet customer needs by leveraging the expertise of both companies to drive significant value growth. Furthermore, it will contribute to improving the health and lives of residents and society sustainably. He believes that with this shared intention, many good things will be created for the residents and customers of all three companies in the future.

Proud Real Estate is committed to developing residential real estate projects with designs and services under the concept of "More Than Just Living - Experience Life Beyond" that can meet the needs of modern consumers who are increasingly concerned about health and convenience in their lives. This includes care that goes beyond just housing, encompassing quality of life, well-being, and good physical and mental health.

Dr. Apichai Chaiyaroen, Deputy Director of BNH Hospital, stated that partnering with leading real estate companies like Proud Real Estate and the most comprehensive digital healthcare technology company in Thailand, Health Plaza, which developed the BeDee Application, represents a challenge for BNH Hospital to expand healthcare services to customers in the real estate business and step further into digital health.

Moreover, collaborating with partners who share the same passion for creating excellence in health, combining science, art, and innovation with corporate governance for the benefit of Thai society, and promoting a better quality of life in all aspects for our community. We believe that the collaboration of all parties, including the unique care model of BNH that has lasted for over 124 years, akin to Your Lifetime Healthcare Companion, combined with the completeness of the Healthcare Ecosystem through the BeDee Application, will enable us to deliver the best healthcare to Proud's residents.

“We are confident that the potential of quality personnel, systems, and well-equipped tools, under the effective and efficient management of the executives of all three organizations, will elevate healthcare standards for Proud's customer group, creating a society with a truly complete quality of life for better health and better lives,” Dr. Apichai said.

Mr. Samit Prasatthongosoth, Senior Director of New Business Ecosystem Projects and Director of Health Plaza Co., Ltd., the developer of the BeDee Application, which is the first digital comprehensive healthcare system in Thailand developed and operated by BDMS, stated that the service model on the online platform allows everyone to access it anytime, anywhere, making the BeDee application the health solution for Thais, offering online doctor consultations, online pharmacist consultations, online shopping at Health Mall, health history recording, and various health packages.

“This collaboration aligns with the company's intention to improve the health of Thais. We believe that digital technology will meet customer needs and align with Proud Real Estate's commitment to delivering special services that enhance convenience, satisfaction, and the best experience for residents in every project. Additionally, we anticipate that there will be many more collaborative efforts to drive better lives for Thais,” Mr. Samit concluded.